The Arteq identity is drawn from its own mark: a labyrinth "A" constructed on a drafting grid. Every guide line, crosshair, and index number on this site comes from that construction.
An "A" built from interlocking angular strokes — a maze with one path through. It reads as architecture: deliberate, constructed, engineered. The crossing apex doubles as a circuit node.
B—01.1 / PRIMARY — ON PAPER
B—01.2 / REVERSED — ON INKB—01.3 / MARK ONLY — APP ICON, FAVICON
B—01.4 / MARK REVERSED+ CLEARSPACE: KEEP A MARGIN EQUAL TO THE WIDTH OF ONE LEG STROKE ON ALL SIDES. NEVER RECOLOR, SKEW, OUTLINE, OR PLACE ON BUSY IMAGERY.
Sampled directly from the mark. Ink does the talking, indigo does the pointing. Paper keeps everything breathable. One accent — used sparingly, never decorated.
Dashed construction lines — from the logo's own grid — frame sections and visuals.
"+" registration marks at guide intersections. Precision as decoration.
Everything is catalogued: A—01, IND—03, FIG. B—02. The site reads like a spec sheet.
1px borders and ruled tables instead of soft cards and drop shadows.
Key words set as stroke-only — drawn but not yet filled in. Work in progress, deliberately.
Lenis-smoothed scroll, GSAP scrub reveals, magnetic buttons, synthesized UI ticks. Quiet, mechanical, precise.
"We build AI that pays for itself." Not "revolutionary game-changing synergy."
Numbers, timelines, and named tools. "Live in 2–4 weeks" beats "fast deployment."
The brand promise and the writing rule. Everything specific to the client, nothing off-the-shelf.